Biodegradable plastics, plastic bottles, PET plastic, PLA plastics, bioplastics, landfills… Misperceptions and assumptions about plastics and polymers saturate today’s marketplace. There is a very real shortage of correct information about the reality of plastics and their true long-term impact on our planet.
Plastic is the most common material used today, so understanding plastic and evolving it into an eco-friendly material is critical.
Consumers overwhelmingly prefer products that are socially and environmentally conscious. Companies that understand that, and select packaging and bottling accordingly, have a significant marketing edge – assuming they are not green-washing a product that has no real environmental benefit.
According to the inaugural BBMG Conscious Consumer Report conducted by Global Strategy Group in 2009, two out of three Americans (67%) agree it is important to buy products with social and environmental benefits. Over half agree they are willing to pay more. However, 1 out of 4 consumers (23%) say they have “no way of knowing” if a product is green, or actually does what it claims. BBMG calls this the “green trust gap.” There is a disconnect between the desire and the validity/authenticity of the claims.
“Americans think before they buy. Our poll reveals that many consumers evaluate the social and environmental impact of their purchases on the world in which they live. They tend to prefer to buy from companies that reflect their values and are increasingly likely to buy from companies that demonstrate they are good for people and the planet,” said Jeffrey Pollock, president of Global Strategy Group.
In the pages of this section, Casey Container would like to begin providing information to help consumers and product manufacturers understand plastics, so they can make an educated decision.
Please, join us as learning evolves by visiting this section often.